![]() 2816), such as Google (YouTube), or Facebook (Instagram), segregating users and their distinct content in enclosed digital market spaces ( Rogers, 2019). However, platformization separates the digital market space into corporate “walled gardens” ( Dekker and Wolfsberger, 2009), in which “a handful of tech companies define the principles of a market-driven ecosystem” ( Van Dijck, 2021, p. Even regular users’ voices, (counter)narratives, (anti)stances, ethical and sustainable concerns accumulate and have a profound impact on a market level ( Schöps et al., 2020). Compositional reconfiguration of market actors refers to a shift in market authority and communication from traditional market agents, such as high profile brands, designers and magazines, to a more inclusive and complex assemblage of market actors, such as content creators, influencers or regular users ( Caliandro and Gandini, 2016 Dolbec and Fischer, 2015). The digital transition of markets not only reconfigured the compositionality of market actors significantly but also disassembled markets into platformized, appified ( Rogers, 2019), and therefore fragmented parts. ![]() The full terms of this licence may be seen at ![]() ![]() Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Copyright © 2022, Jonathan David Schöps, Christian Reinhardt and Andrea Hemetsberger. ![]()
0 Comments
Leave a Reply. |